I am
MARTIN ROJAS
a passionate UI architect / developer creating modern and responsive experiences for Web Mobile and Physical Installations
As a technology leader with over a decade of experience, I architect and deliver enterprise-scale solutions across diverse industries. I have a proven track record of leading distributed engineering teams across the US, LATAM, and APAC, managing high-traffic applications that serve millions of users. My expertise lies in strategic technology planning, C-level stakeholder management, and translating complex technical solutions for business leadership.
A passionate community builder at heart, I organize ReactATL, a thriving community of over 3,000 React developers in Atlanta. This commitment to fostering technical ecosystems extends to the global stage; I am a frequent keynote and technical speaker at major conferences like Connect.Tech and Google DevFest, presenting on enterprise-scale micro-frontend architecture and Generative AI. My approach combines hands-on expertise in modern web technologies—including REACTJS, WASM, and NodeJS—with executive-level strategic thinking. I am also a native Spanish speaker with deep cross-cultural collaboration experience.
The Latest
Check out my latest blog entries or see the next meetup for the ReactATL group, which I organize
Unlocking Team Efficiency with Module Federation: A Strategic Approach to Micro Frontends
Rethinking Front-End UX: Microsoft’s NLWeb and the Rise of Natural Language Interfaces

ReactATL Meetup
React ATL is a monthly developer meetup to discuss trends and tools coming out of the ReactJS ecosystem.
Previous Work
Coca-Cola
22Squared
Razorfish | Emerging Experiences
BBDO | Carnival Corp
Razorfish | Emerging Experiences
Razorfish | Emerging Experiences
SapientNitro COE
SapientNitro COE
Razorfish | Emerging Experiences
Razorfish | Emerging Experiences
BBDO | AT&T