Unilever, a global consumer goods company, has long been committed to promoting sustainability and well-being. One of their well-known brands is Wall's, which specializes in ice cream products. In an effort to bring a little bit of joy to people's lives, Unilever came up with a unique idea: a smile-activated ice cream vending machine.
The concept was simple but effective. Customers who approached the vending machine were prompted to smile into a camera. Once their smile was detected, the machine dispensed a free ice cream. The idea behind this concept was to encourage people to share positive emotions and to spread happiness to others.
The response to the smile-activated vending machine was overwhelmingly positive. Within just five days, the machine had received 3,500 smiles. This gave people a reason to smile and enjoy a free treat and created a sense of community and connection.
Unilever's smile-activated vending machine is a great example of how a company can use creative marketing strategies to promote its brand and create a positive impact on society. By focusing on people's emotional connection with ice cream and the power of a smile, Unilever was able to create a unique experience that brought people together and spread a little bit of joy.