BBDO | Carnival Corp

Superbowl Launch

There are many different kinds of cruises – so many that people don’t know which kind of cruise to take. It’s important to match the right cruise with the right person because if someone takes the wrong cruise, they may never cruise again. We created a fun, interactive experience that tells people exactly which cruise suits their personality.

Almost half (49 percent) of all users completed the quiz, receiving their 'Cruise-A-Nality.' Seventeen percent of users opted-in to suggested Carnival brands, personalized according to their quiz results.

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