SapientNitro COE

Marks & Spencer Paris

Marks & Spencer, a well-known UK-based retailer, approached us with a unique challenge - to create a kiosk for the launch of their Paris store on the iconic Champs-Élysées. This project was of utmost importance as it marked the company's return to the international market, and the kiosk was expected to create a lasting impact on its customers. Our team was tasked with delivering a "wow factor" to justify the kiosk's inclusion in the launch of this flagship store.

To meet this challenge, we worked closely with the M&S New Channels team to understand their requirements and expectations. We needed to create a kiosk that was not only visually appealing but also functional, enabling customers to purchase products beyond what was available in-store. Our team conducted extensive research on the latest technological advancements and customer preferences to ensure that the kiosk was user-friendly and efficient and added value to the overall shopping experience. The result was a state-of-the-art kiosk that seamlessly integrated with the store's layout, offering customers a wide range of products and enabling M&S to expand its transactional channels.

In conclusion, the project to create a kiosk for Marks & Spencer's Paris store was a unique and challenging opportunity. We were tasked with delivering a "wow factor" that would justify the kiosk's inclusion in the flagship store's launch. We successfully achieved this by designing a visually appealing, efficient, and functional kiosk that met the expectations of the M&S New Channels team. This project helped M&S expand its transactional channels and offered a new way for customers to interact with the brand, marking a successful return to the international market.

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