Martin
Rojas
A passionate UI architect / AI enablement creating modern and responsive experiences for Web, Mobile, and Physical Installations.
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Decoding the GenAI Revolution: Technical Shifts and Their Impact on Your Applications
Explore recent technical shifts in LLMs and GenAI from a developer's perspective. Learn how architectural innovations, training methods, and new capabilities like extended context and multimodality translate into practical opportunities for building intelligent applications.

Decoding the GenAI Revolution: Technical Shifts and Their Impact on Your Applications
Explore recent technical shifts in LLMs and GenAI from a developer's perspective. Learn how architectural innovations, training methods, and new capabilities like extended context and multimodality translate into practical opportunities for building intelligent applications.
Recent Thoughts
The Work
Nike Joanie
We were faced with challenging and overcoming the pressures faced by young female athletes by addressing the glaring disconnect with their predominantly male coaches for the most established athletic brand in the world. We asked what if we used technology to create a safe space for athletes and coaches. We brought to life a digital tool designed to open up healthy, frequent interactions between athlete and coach focused on empathy, where athletes can be vulnerable, and coaches can feel empowered.
Freestyle
Coca-Cola Freestyle machines are a popular choice among many businesses and have become increasingly widespread over the years. In fact, according to Coca-Cola's website, there are over 50,000 Freestyle dispensers in operation worldwide, making it one of the most popular beverage dispensing systems on the market. This widespread adoption can be attributed to the machine's ability to offer a diverse selection of drink options, as well as the convenience and ease of use that it provides to both customers and businesses alike.
Superbowl Launch
There are many different kinds of cruises – so many that people don’t know which kind of cruise to take. It’s important to match the right cruise with the right person because if someone takes the wrong cruise, they may never cruise again. We created a fun, interactive experience that tells people exactly which cruise suits their personality. Almost half (49 percent) of all users completed the quiz, receiving their 'Cruise-A-Nality.' Seventeen percent of users opted-in to suggested Carnival brands, personalized according to their quiz results. worldsleadingcruiselines.com
Strongest of the Strong
This campaign celebrates the fierce competition and athleticism of college football players across the country. We aim to highlight the strongest and most impactful players on the field, both physically and mentally. Through this website, you can access exclusive content and behind-the-scenes footage of your favorite teams and players. We'll be sharing exciting stories and highlights from the season, along with interviews with coaches and players. Join us in celebrating the strength and determination of college football players as they compete at the highest level. Follow along with the "Strongest of the Strong" campaign and join the conversation on social media using our hashtag #StrongestOfTheStrong.
SFO International Airport
The SFO Flight Deck comprises three distinct but connected digital experiences — an interactive and real-time large-scale projection (you can’t miss it), six multi-touch kiosks rich with beautiful content, and a mobile takeaway component for those on the go. The entire experience resides in Terminal 3, but the projected visualization serves as a beacon calling all SFO guests to contribute to the global SFO travel story. Content in all three experiences encompasses the entire airport and extends its reach into the city of San Francisco and global destinations.
Razorshop 2014
We've designed an incredibly interactive shopping experience inspired by the surf and sand for the National Retail Federation Annual Convention and Expo this year. Our RZRShop is housed inside a uniquely portable container, allowing for a smaller, more agile retail footprint while still creating a big impact. Experience the seamless blend of digital and physical elements with our Perceptive Pixel-powered surfboard designer, which springs to life right before your eyes. For those who enjoy a bit of healthy competition, we offer a one-of-a-kind, dual-screen Kinect beach soccer game, along with a smart vending experience. Our goal is to provide a shopping experience that is both enjoyable and personalized. Come and join us for a great time at the RZRShop – this is how shopping should be!
Let's Connect
Always interested in new opportunities, collaborations, and conversations about technology. Prefer to connect via LinkedIn or the platforms below.